My Work

As the Chief Technology Officer at Drive Passions, the role involves spearheading and realizing the potential of technology to enhance guest experiences and improve operational efficiency. Drive Passions, an exclusive event company, merges luxury experiences with automotive enthusiasm, catering to a niche and affluent audience.

Responsibilities include leading digital interface enhancements, ensuring the ticket purchasing process is secure, seamless, and intuitive. Collaboration with the marketing team is pivotal, leveraging data analytics and digital marketing strategies to optimize the company's online presence and resonate with the target audience across digital channels. Additionally, overseeing the integration of advanced technology in events is crucial, incorporating high-tech displays, interactive features, and immersive sound and lighting systems to create unforgettable experiences for guests.

Furthermore, the position includes founding and leading Roch, a fragrance company committed to providing unique, high-quality scents for diverse preferences. The company emphasizes luxury, affordability, and sustainability, focusing on environmentally friendly practices.

With a passion for creating and leading innovative businesses that positively impact people's lives, this role draws on extensive experience across various industries, including self-storage, fragrance, and event management. This career reflects a commitment to hard work, determination, resilience, creativity, and vision, gained from mentors and collaborators. Constantly seeking new learning opportunities, expanding networks, and collaborating with partners who share a commitment to excellence and ethics are integral to this professional journey.